Fundamentals of Retailing and Shopper Marketing Paperback / softback
by Jan Hillesland, Jan Niklas Meise, Thomas Rudolph, Odd Gisholt, Alf Bendixen, Truls Fjeldstad, Jesper Clement, Jens Nordfalt
Paperback / softback
- Information
Description
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs.
It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:360 pages
- Publisher:Pearson Education Limited
- Publication Date:15/11/2012
- Category:
- ISBN:9780273757399
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:360 pages
- Publisher:Pearson Education Limited
- Publication Date:15/11/2012
- Category:
- ISBN:9780273757399