Visual Communication : Insights and Strategies PDF

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers

Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.

The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:

• Reveals how to analyze visual imagery
• Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
• Combines research, theory, and professional practice of visual communication

Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.