The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry Paperback / softback
by Jean-Paul Gaudilliere
Part of the Studies for the Society for the Social History of Medicine series
Paperback / softback
- Information
Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion.
Contributors chart the rise of scientific marketing within the industry from 1920-1980.
This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:07/02/2017
- Category:
- ISBN:9781138630116
Other Formats
- EPUB from £53.09
- PDF from £53.09
- Hardback from £116.83
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:07/02/2017
- Category:
- ISBN:9781138630116
