Social Marketing and Public Health : Theory and Practice PDF
Edited by Jeff French
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Description
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally.
Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease.
This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies.
Inaddition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities.
It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
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- Format:PDF
- Pages:256 pages
- Publisher:OUP Oxford
- Publication Date:06/04/2017
- Category:
- ISBN:9780191027482
Information
-
Download Now
- Format:PDF
- Pages:256 pages
- Publisher:OUP Oxford
- Publication Date:06/04/2017
- Category:
- ISBN:9780191027482