How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands Hardback
by Jenni (Research Professor and Associate Director, Research Professor and Associate Directo Romaniuk, Bryon (Director, Director, Ehrenberg Bass Institute) Sharp
Hardback
- Information
Description
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Information
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In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:256 pages
- Publisher:Oxford University Press Australia
- Publication Date:20/09/2021
- Category:
- ISBN:9780190330026
Information
-
In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:256 pages
- Publisher:Oxford University Press Australia
- Publication Date:20/09/2021
- Category:
- ISBN:9780190330026