Global Political Marketing, PDF eBook

Global Political Marketing PDF

Part of the Routledge Research in Political Communication series

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Description

There is increasing awareness of growing similarities in political marketing practices around the world.

Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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  • Format:PDF
  • Pages:320 pages, Illustrations, unspecified
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9780203869338
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Information

  • Format:PDF
  • Pages:320 pages, Illustrations, unspecified
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9780203869338