If Then : How the Simulmatics Corporation Invented the Future EPUB
by Jill Lepore
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The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Amazon, and Cambridge Analytica.
Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk-or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
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- Format:EPUB
- Pages:432 pages
- Publisher:Liveright
- Publication Date:15/09/2020
- Category:
- ISBN:9781631496110
Information
-
Download Now
- Format:EPUB
- Pages:432 pages
- Publisher:Liveright
- Publication Date:15/09/2020
- Category:
- ISBN:9781631496110