Creating Brand Cool : Brand Distinction in the Online Marketplace Hardback
by Joan Abraham
Hardback
- Information
Description
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand.
Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer.
Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition.
It is relevant to all types of business, from small businesses to globally recognized brands.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:100 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/05/2021
- Category:
- ISBN:9780367693152
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£135.00
£109.85
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:100 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/05/2021
- Category:
- ISBN:9780367693152