Balancing Capacity And Demand In Service Operations Paperback / softback
by Jochen (Nus, S'pore) Wirtz
Part of the Winning In Service Markets Series series
Paperback / softback
- Information
Description
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons.
The effective use of expensive productive capacity is one of the secrets of success in such businesses.
By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business.
Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz.
Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:55 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:31/10/2017
- Category:
- ISBN:9781944659271
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:55 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:31/10/2017
- Category:
- ISBN:9781944659271
