Managing Customer Relationships And Building Loyalty Paperback / softback
by Jochen (Nus, S'pore) Wirtz
Part of the Winning In Service Markets Series series
Paperback / softback
- Information
Description
Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms.
The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future.
Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies.
This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz.
Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:75 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:18/11/2017
- Category:
- ISBN:9781944659363
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:75 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:18/11/2017
- Category:
- ISBN:9781944659363
