Service Marketing Communications Paperback / softback
by Jochen (Nus, S'pore) Wirtz
Part of the Winning In Service Markets Series series
Paperback / softback
- Information
Description
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers.
It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption.
Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz.
Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:82 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:14/10/2017
- Category:
- ISBN:9781944659219
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:82 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:14/10/2017
- Category:
- ISBN:9781944659219
