MKTG Paperback / softback
by Joe (Louisiana State University) Hair, Charles (Texas Christian University) Lamb, Carl (University of Texas, Arlington) McDaniel
Paperback / softback
- Information
Description
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios.
Relevant and timely examples help students better understand and apply marketing principles.
A user-friendly design makes it easy to navigate and comprehend key concepts.
By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
Information
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In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:496 pages
- Publisher:Cengage Learning, Inc
- Publication Date:24/01/2024
- Category:
- ISBN:9780357929216
Information
-
In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:496 pages
- Publisher:Cengage Learning, Inc
- Publication Date:24/01/2024
- Category:
- ISBN:9780357929216