The Ultimate Assist : The Relationship and Broadcast Strategies of the NBA and Television Networks Hardback
by John Fortunato
Part of the Hampton Press Communication Series: Mass Media and Journalism series
Hardback
- Information
Description
This volume examines the relationship between the NBA and the television networks who broadcast its games.
It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present.
It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:280 pages, Illustrations
- Publisher:Hampton Press
- Publication Date:28/02/2002
- Category:
- ISBN:9781572734074
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:280 pages, Illustrations
- Publisher:Hampton Press
- Publication Date:28/02/2002
- Category:
- ISBN:9781572734074