The Undermining of Beliefs in the Autonomy and Rationality of Consumers EPUB
by John O'Shaughnessy, Nicholas (Queen Mary, University of London, UK) O'Shaughnessy
Part of the Routledge Interpretive Marketing Research series
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This book examines modern consumption, focusing on concepts of autonomy and rationality.
In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality.
O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
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- Format:EPUB
- Pages:160 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/11/2007
- Category:
- ISBN:9781135978266
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- Hardback from £113.00
- Paperback / softback from £34.36
Information
-
Download Now
- Format:EPUB
- Pages:160 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/11/2007
- Category:
- ISBN:9781135978266
