Identifying Hidden Needs : Creating Breakthrough Products, Paperback / softback Book

Identifying Hidden Needs : Creating Breakthrough Products Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination.

The failure is due to a poor understanding of customers' needs.

Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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