Tourism, Hospitality and Digital Transformation : Strategic Management Aspects Paperback / softback
Edited by Kayhan (Sheffield Hallam University, UK) Tajeddini, Vanessa (La Trobe University, Australia) Ratten, Thorsten (University of Applied Sciences HTW Chur, Switzerland) Merkle
Part of the Innovation and Technology Horizons series
Paperback / softback
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Description
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries.
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:228 pages, 43 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:15/10/2019
- Category:
- ISBN:9780367150006
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:228 pages, 43 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:15/10/2019
- Category:
- ISBN:9780367150006
