Storytelling in Organizations : From Theory to Empirical Research PDF
by Kenneth A. Loparo
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Description
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members.
It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:20/08/2009
- Category:
- ISBN:9780230271753
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:20/08/2009
- Category:
- ISBN:9780230271753