The Neglected Firm : Every manager must manage two firms: the present one and the future one, PDF eBook

The Neglected Firm : Every manager must manage two firms: the present one and the future one PDF

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Every manager has to manage simultaneously two firms, the present one and the future one.

The first is managed through the functional departments; Marketing, Finance, etc.

The second is managed through the planning department.

The tension between these two firms presents risks and opportunities.

The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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