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Advances in Business and Management Forecasting Hardback
Edited by Kenneth D. Lawrence, Michael D. Geurts
Part of the Advances in Business and Management Forecasting series
Hardback
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Description
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis.
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication.
The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.
It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:300 pages
- Publisher:Emerald Publishing Limited
- Publication Date:17/02/2006
- Category:
- ISBN:9780762312818
Other Formats
- PDF from £63.19
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:300 pages
- Publisher:Emerald Publishing Limited
- Publication Date:17/02/2006
- Category:
- ISBN:9780762312818