Candidate Images in Presidential Elections Paperback / softback
by Kenneth L. Hacker
Paperback / softback
- Information
Description
Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images.
This volume adds to the development of the candidate image construct initiated by Nimmo and Savage.
It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes.
The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory.
It will be a valuable resource for scholars and students of political communication.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:14/09/1995
- Category:
- ISBN:9780275951610
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:14/09/1995
- Category:
- ISBN:9780275951610