Taking Down Goliath : Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF
by Kevin Ryan, Rob "Spider" Graham
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Description
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.
Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:09/12/2014
- Category:
- ISBN:9781137444219
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:09/12/2014
- Category:
- ISBN:9781137444219