Customer Relationship Management Paperback / softback
by Kristin Anderson, Carol Kerr
Part of the Briefcase Books Series series
Paperback / softback
- Information
Description
This reader-friendly series is must read for all levels of managers.
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then.
The skills-based "Briefcase Books Series" is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. "Customer Relationship Management" supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:176 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/10/2001
- Category:
- ISBN:9780071379540
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:176 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/10/2001
- Category:
- ISBN:9780071379540
