Cases in Advertising Management EPUB
by Larry D Kelley, Donald W Jugenheimer
EPUB
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Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course.
The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications.
A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
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- Format:EPUB
- Pages:192 pages
- Publisher:Taylor & Francis
- Publication Date:18/12/2014
- Category:
- ISBN:9781317475330
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- Paperback / softback from £49.29
Information
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Download Now
- Format:EPUB
- Pages:192 pages
- Publisher:Taylor & Francis
- Publication Date:18/12/2014
- Category:
- ISBN:9781317475330