Logo Design in Branding : Design Guide to Typeface and Graphic Hardback
by Artpower International Publishers
Hardback
- Information
Description
Philip Kotler, the father of modern marketing, once said, "An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers." The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process.
Commonly used techniques are listed, teaching you how to design an excellent LOGO. Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO.
The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas.
From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:298 pages, 150 Illustrations, black and white; 650 Illustrations, color
- Publisher:China Literature & Art Publishing House
- Publication Date:24/04/2023
- Category:
- ISBN:9789881879967
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:298 pages, 150 Illustrations, black and white; 650 Illustrations, color
- Publisher:China Literature & Art Publishing House
- Publication Date:24/04/2023
- Category:
- ISBN:9789881879967