Encyclopedia of Sports Management and Marketing EPUB
Edited by Linda E. Swayne, Mark Dodds
EPUB
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Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
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- Format:EPUB
- Pages:1960 pages
- Publisher:SAGE Publications
- Publication Date:08/08/2011
- Category:
- ISBN:9781506320373
Information
-
Download Now
- Format:EPUB
- Pages:1960 pages
- Publisher:SAGE Publications
- Publication Date:08/08/2011
- Category:
- ISBN:9781506320373