Trade Marks and Brands : An Interdisciplinary Critique, PDF eBook

Trade Marks and Brands : An Interdisciplinary Critique PDF

Edited by Lionel Bently, Jennifer Davis, Jane C. Ginsburg

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Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection.

Other disciplines can help us think about fundamental issues such as: what is a trade mark?

What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography.

Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis.

The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

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