Industrial Collaboration with Japan, Hardback Book

Industrial Collaboration with Japan Hardback

Part of the Routledge Library Editions: Japan series

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This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies.

It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.

The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

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