Strategic Marketing Management : A Process Based Approach, Paperback / softback Book

Strategic Marketing Management : A Process Based Approach Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Information

Save 10%

£73.99

£66.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information