Problems in Marketing : Applying Key Concepts and Techniques PDF
by Luiz A M (University of Glasgow, UK) Moutinho, Charles S (Feng Chia University) Chien
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Description
Fully revised and updated, Problems in Marketing includes over 50 new problems.
This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.
The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them.
This leads directly to a series of discussion questions to further enhance the application of each problem.
Solutions are also available to lecturers by clicking on the companion website logo above.
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Download Now
- Format:PDF
- Pages:336 pages
- Publisher:Sage Publications Ltd
- Publication Date:12/12/2007
- Category:
- ISBN:9781849202626
Information
-
Download Now
- Format:PDF
- Pages:336 pages
- Publisher:Sage Publications Ltd
- Publication Date:12/12/2007
- Category:
- ISBN:9781849202626