The SAGE Handbook of Marketing Ethics, Hardback Book

The SAGE Handbook of Marketing Ethics Hardback

Edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R Taylor

Hardback

In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

  • Information

Description

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research.

This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing EthicsPART 2: Theoretical and Research Approaches to Marketing EthicsPART 3: Marketing Ethics and Social IssuesPART 4: Issues in Consumer EthicsPART 5: Ethical Issues in Specific SectorsPART 6: Ethical Issues in the Marketing MixPART 7: Concluding Comments and Reflections

Information

Save 20%

£120.00

£95.50

In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

Add to Basket
Sign in to add to wishlist

Information