Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories PDF
by M. Beck-Burridge, J. Walton
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Description
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand.
Subaru achieved victory in the World Rally Championship.
Jaguar are now an important new player in Grand Prix racing.
This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/11/2001
- Category:
- ISBN:9780230508224
Other Formats
- Paperback / softback from £33.25
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/11/2001
- Category:
- ISBN:9780230508224