Advertising to Children : New Directions, New Media PDF
Edited by M. Blades, C. Oates, F. Blumberg, B. Gunter
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Description
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children.
Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:29/08/2014
- Category:
- ISBN:9781137313256
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:29/08/2014
- Category:
- ISBN:9781137313256