Scenario Planning : The Link Between Future and Strategy PDF
by M. Lindgren, H. Bandhold
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Description
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance.
The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.
They argue that the concept of scenario planning is as much an art as a practical management tool.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:04/12/2002
- Category:
- ISBN:9780230511620
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:04/12/2002
- Category:
- ISBN:9780230511620