Case Studies on Social Marketing : A Global Perspective EPUB
Edited by M. Mercedes Galan-Ladero, Helena M. Alves
Part of the Management for Professionals series
EPUB
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Description
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
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- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:20/02/2019
- Category:
- ISBN:9783030048433
Information
-
Download Now
- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:20/02/2019
- Category:
- ISBN:9783030048433
