The Global Corporate Brand Book PDF
by M. Morley
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Description
The corporate brand can be considered as the definition of the company.
This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:12/01/2016
- Category:
- ISBN:9780230239456
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:12/01/2016
- Category:
- ISBN:9780230239456