Marketing Big Oil: Brand Lessons from the World's Largest Companies PDF
by M. Robinson
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Description
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
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- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:21/07/2014
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- ISBN:9781137388070
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:21/07/2014
- Category:
- ISBN:9781137388070