Asian Brand Strategy : How Asia Builds Strong Brands, Paperback / softback Book

Asian Brand Strategy : How Asia Builds Strong Brands Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Information

Other Formats

Save 24%

£44.99

£33.84

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information