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Asian Brand Strategy (Revised and Updated) : Building and Sustaining Strong Global Brands in Asia PDF
by M. Roll
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Description
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market.
Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:11/02/2016
- Category:
- ISBN:9781137359179
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:11/02/2016
- Category:
- ISBN:9781137359179