Marketing Management : Cases for Creative Problem Solving, Paperback Book

Marketing Management : Cases for Creative Problem Solving Paperback

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This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management.

This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management.

These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing.

It is also appropriate for graduate-level marketing courses.

Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

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