MBA Marketing PDF
by McDonald Malcolm McDonald, Kolsaker Ailsa Kolsaker
Part of the MBA Series series
- Information
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students.
Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts.
It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Information
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Download Now
- Format:PDF
- Pages:544 pages
- Publisher:Bloomsbury Publishing
- Publication Date:16/09/2017
- Category:
- ISBN:9781137300287
Information
-
Download Now
- Format:PDF
- Pages:544 pages
- Publisher:Bloomsbury Publishing
- Publication Date:16/09/2017
- Category:
- ISBN:9781137300287
