Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy Paperback / softback
by Malcolm McDonald
Paperback / softback
- Information
Description
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application.
Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Online resources include multiple templates as a practical toolkit for marketing planning.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:192 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/11/2016
- Category:
- ISBN:9780749478216
Other Formats
- EPUB from £21.24
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:192 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/11/2016
- Category:
- ISBN:9780749478216