Marketing Plans : Profitable Strategies in the Digital Age PDF
by Malcolm McDonald, Hugh Wilson, Dave Chaffey
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The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world s leading resource on the critical topic of marketing strategy and planning.
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- Format:PDF
- Publisher:Wiley
- Publication Date:19/03/2024
- Category:
- ISBN:9781394187317
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Information
-
Download Now
- Format:PDF
- Publisher:Wiley
- Publication Date:19/03/2024
- Category:
- ISBN:9781394187317