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Brains Behind Great Ad Campaigns : Creative Collaboration between Copywriters and Art Directors EPUB
by Margo Berman, Robyn Blakeman
EPUB
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Description
Catch an inside look at the advertising creative process.
Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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Download Now
- Format:EPUB
- Publisher:Rowman & Littlefield Publishers
- Publication Date:16/07/2009
- Category:
- ISBN:9781461644125
Information
-
Download Now
- Format:EPUB
- Publisher:Rowman & Littlefield Publishers
- Publication Date:16/07/2009
- Category:
- ISBN:9781461644125