Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications Paperback / softback
Edited by Marianna Sigala, Roya Rahimi, Mike Thelwall
Paperback / softback
- Information
Description
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.
It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism.
This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:223 pages, 32 Illustrations, color; 11 Illustrations, black and white; XII, 223 p. 43 illus., 32 ill
- Publisher:Springer Verlag, Singapore
- Publication Date:04/04/2020
- Category:
- ISBN:9789811363412
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:223 pages, 32 Illustrations, color; 11 Illustrations, black and white; XII, 223 p. 43 illus., 32 ill
- Publisher:Springer Verlag, Singapore
- Publication Date:04/04/2020
- Category:
- ISBN:9789811363412