Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases Hardback
Edited by Marianna Sigala, Richard N. S. Robinson
Hardback
- Information
Description
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption.
Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section.
Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory.
Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:388 pages, 25 Illustrations, black and white; XXII, 388 p. 25 illus.
- Publisher:Springer International Publishing AG
- Publication Date:14/09/2018
- Category:
- ISBN:9783319754611
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:388 pages, 25 Illustrations, black and white; XXII, 388 p. 25 illus.
- Publisher:Springer International Publishing AG
- Publication Date:14/09/2018
- Category:
- ISBN:9783319754611