Daytime Television Programming Hardback
by Marilyn J. Matelski
Part of the Routledge Library Editions: Broadcasting series
Hardback
- Information
Description
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy.
It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations.
Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:90 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/12/2023
- Category:
- ISBN:9781032621883
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:90 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/12/2023
- Category:
- ISBN:9781032621883
