The Active Consumer : Novelty and Surprise in Consumer Choice Paperback / softback
Edited by Marina Bianchi
Part of the Routledge Frontiers of Political Economy series
Paperback / softback
- Information
Description
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities.
This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice.
The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/04/2014
- Category:
- ISBN:9781138007147
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/04/2014
- Category:
- ISBN:9781138007147
