Media, Persuasion and Propaganda, Hardback Book

Media, Persuasion and Propaganda Hardback

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How do influential people, organizations, and nations build a community, market, or empire?

When does persuasion become propaganda? The growing sophistication of persuasion and propaganda in the media, combined with the powerful reach of existing and emerging technologies, calls for a reframing of persuasive strategies and tactics for contemporary audiences.

This multi-disciplinary text guides readers through the spectrum of persuasion, from everyday promotion to globe-altering propaganda.

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