The Power of Customer Experience : How to Use Customer-centricity to Drive Sales and Profitability Paperback / softback
by Martin Newman
Paperback / softback
- Information
Description
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.
A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home.
Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value.
Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2021
- Category:
- ISBN:9781789667875
Other Formats
- EPUB from £21.24
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2021
- Category:
- ISBN:9781789667875