Perspectives on Marketing Management in Ireland, Paperback / softback Book

Perspectives on Marketing Management in Ireland Paperback / softback

Paperback / softback

Out of Stock - We are unable to provide an estimated availability date for this product
  • Information

Description

This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland.

The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets.

The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.

Information

Save 9%

£62.99

£57.30

Out of Stock - We are unable to provide an estimated availability date for this product
Add to Basket
Sign in to add to wishlist

Information